The reason Bazmand launched in District 22 rather than anywhere else is that District 22 had spent a year proving the problem was solvable by hand first.
Source separation had been on the district's agenda for over a year, pursued through measures that sound deliberately mundane: swapping separated waste for earthquake insurance certificates on a building unit, opening a site for separating and recycling electronic waste, opening a compost site to cut wet waste, and running a telephone waste-subscription system to organise dry-waste collection from commercial, office and residential complexes.
The result, as the district's mayor reported it: the share of dry waste separated at source rose from 3% to 18% during 1397 — the Iranian year ending March 2019. "This is no small achievement," he wrote.
Bazmand was the next step rather than the first one. Having got to 18% through phone lines and insurance certificates, the district's stated goal was complete source separation of dry waste, and the platform was how it intended to get there — by optimising collection from the point of production and monitoring the performance of everyone working in the field.